Rather than brush off the Ice Bucket Challenge as slacktivism, tempting though it may be, the sum of the thousands of videos uploaded and millions of dollars donated should applauded, discussed, and dissected so that other charitable organizations can enjoy similar success through social storytelling.
The very fibre of this endeavor is stamped on this site. “Circuits, Wires, and Words.” It sounds simple because it is. With Matt and I are separated by 520 miles, different cities, and different countries, The Campfire Project was born, planned, and finally shipped, via an internet connection. Despite of the distance, things have come together beautifully.
This single tweet is so many things. Beautiful, heartfelt, nostalgic and poignant. With three words and a still frame from a film more than two decades old, the Academy published much more than a digital goodbye. It is a viral love letter, wrought with emotion and delivered with speed to over 800,000 followers. As pointed out by Caitlin Dewey in this article for The Washington Post, tens of millions more re-shared the tweet, amplifying its reach on a global scale.
And therein lies the problem.
The response to last week's episode of The Campfire Project has been incredible. We covered a lot of ground over the hour-long conversation Chris and I had with Brianna Wu of Giant Spacekat, from fighting misogyny to the troubles with Transformers 4. And from the feedback we have received from listeners, the show was a step in the right direction, nudging people into thinking a little deeper about the problems that encircle us as we go about our lives. It was, however, just a single step in the ongoing journey toward gender equality. And increasingly, it is becoming more difficult to distinguish the allies of a cause from potential saboteurs.