This single tweet is so many things. Beautiful, heartfelt, nostalgic and poignant. With three words and a still frame from a film more than two decades old, the Academy published much more than a digital goodbye. It is a viral love letter, wrought with emotion and delivered with speed to over 800,000 followers. As pointed out by Caitlin Dewey in this article for The Washington Post, tens of millions more re-shared the tweet, amplifying its reach on a global scale.
And therein lies the problem.