Rather than brush off the Ice Bucket Challenge as slacktivism, tempting though it may be, the sum of the thousands of videos uploaded and millions of dollars donated should applauded, discussed, and dissected so that other charitable organizations can enjoy similar success through social storytelling.
The very fibre of this endeavor is stamped on this site. “Circuits, Wires, and Words.” It sounds simple because it is. With Matt and I are separated by 520 miles, different cities, and different countries, The Campfire Project was born, planned, and finally shipped, via an internet connection. Despite of the distance, things have come together beautifully.