020: Your Phone Is The Key

The car isn't what it used to be. Once the ultimate possession, a symbol sought after for its freedom, owning a car now is less a necessity than questionable investment. Born at the advent of the internet and saddled with an economic recession, an entire generation has discovered itself through social connections forged on the web, and they're no longer racing to get their licenses when they turn 16. Slowly, the car is losing its hold as a signifier of status, opening the transportation arena to new players, to talk to the new generation, in a new way.