We like to think our individual stories are unique, perfectly formed snowflakes that are ours to own and can never be copied. But the truth is, the good stories? They have a lot in common. Interesting narratives, the ones that really capture the imagination, all hit on key points that propel the story forward and keep us interested. This is true in film, television, music and books.
But the same can even be said for entire companies. This week, a look at how a company’s story marches forward like a ticking clock.