066: Bigger Pipes

Netflix is a giant. At peak hours, the streaming video service accounts for nearly 40% of web traffic in North America. It’s name is synonymous with cool – the tech company that saved us from bad cable and then gave us House of Cards.

Netflix’s story, going from a DVD-by-mail operation to a streaming video juggernaut with Emmy award-winning programming, has become a blueprint for like-minded operations. Hulu, Amazon, and possibly even Apple now seem to be working to create, and monetize, original content. The hope is to stand out in a marketplace where Netflix stands apart.

At first glance this may seem great for an audience eager to give up cable cable boxes, but is it that simple? Is it even worth it? Or will the story of streaming be just how annoying watching TV becomes?