003: Brick By Colourful Brick

From the building blocks of life to the building blocks of play. Every one of us has surely spent hours playing with Lego at one time or another, assembling the colourful plastic bricks into anything from simple houses to complex space shuttles. And Lego itself, with is attention to detail and ability to innovate, has thrived for decades. But does the company's story of creativity and imagination hold up when everyone just follows the rules?

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