Music, like all media, has always been at the mercy of technology. And as our recordings got better, storage got cheaper, and those songs you love went from something you buy off a shelf to something that’s pumped directly into your device of choice, it became…truly ubiquitous. Something special and unique, but somehow utterly expected. Like water flowing from a tap.
Beats Electronics has done it. Founded by hip-hop producer Dr. Dre and Interscope Records chairman Jimmy Iovine, the company known for making slick, colourful headphones endorsed by countless celebrities, athletes and artists has carved out an impressive niche in an ailing industry. Now, it's rumoured the company is about to be acquired for billions. Is this a turning point? Music is more than just sound. It's an energy. A lifestyle. It's fashion and technology, wrapped in a band and fitted snugly on your head. The story of Beats is the future of music.