The state of television if always changing. From standard to high def to widescreen to 4k, and now web integration. Most of these are gimmicks. But the latest change may be set to change things forever.
The planet is completely engulfed in World Cup fever, and rightly so. The event, which began on the 12th of June and will last for one month, is a massive event that touches virtually every country, will millions eager to watch 32 teams achieve victory and fall in defeat. With so many experiences happening at a single point in time, many organizations are trying to capture these unique stories, and help people broadcast their thoughts and feelings with each match. Companies like Twitter and Facebook, Google and The New York Times, are all searching for a way to amplify the stories coming out of Brazil through technology.
A tectonic shift has taken place in the last 20 years. The world has changed. Political strife, economic instability and general uncertainty linger in the air all around us, like spectres we can't shake. The feeling has permeated our lives, and in so doing, breathed new life into an old idea: the superhero. The modern day rise of the superhero from childhood fodder to blockbusting pop culture icons is an exceptional story – one that proves even the most fantastic fictional characters have a place in the real world.
The battle for the television is heating up. Apps, gestures, voice control – these are the new areas of innovation for the home's largest screen, and big players are rushing to stake their claim. The living room is now ripe for disruption, and the television is the window through which we'll watch it all unfold.